In a similar mentality, Very Peri is a reaction to the trials and tribulations of the last few years. It harnessed a deep blue for the colour’s “dependable aspect”, alongside a “strong, soul-searching purple cast” to present a colour which would give reassurance alongside a hint of mystery and excitement. Very Peri is reminiscent of the Pantone Color of the Year 2008, Blue Iris, which was released during the GFC, a time of international struggle and societal upheaval. Who could forget Pantone’s Rose Quartz and Serenity colours of the year in 2016, a combo of soft pink and baby blue around the same time that the term Millennial Pink was coined.
Pantone has harnessed – or perhaps shaped – the zeitgeist since 2000. The tone merges blue (symbolic of trust and calm) with an undertone of red (which brings playful energy) to present a dynamic and digitally inspired violet-periwinkle. Pantone’s annual colour forecast is a calendar event for all creative industries, signalling the colour that will influence the coming year of fashion, interior and product design, and art. Moving on from its 2021 colours Ultimate Gray (the name says it all) and Illuminating (a stunningly bright yellow), Pantone has once again made its iconic Color of the Year announcement, revealing next year’s colour to be Very Peri – a soft periwinkle blue.
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